Shigar da imel ɗin ku don ci gaba da sabuntawa tare da wasiƙun labarai, gayyata taron gayyata da haɓakawa ta imel ɗin Kasuwancin Vogue. Kuna iya cire rajista a kowane lokaci. Da fatan za a duba Manufar Sirrin mu don ƙarin bayani.
Masana'antar kayan sawa ba ta ci gaba da tafiya tare da sauran masana'antar kayan kwalliya ba, amma canji yana faruwa a matsayin gungun samfuran masu zaman kansu suna tasiri kasuwa tare da sabbin dabaru, sabbin fasahohi da sadaukar da kai ga haɗawa.
Har ila yau, ayyukan M & A sun ɗauka, alamar lokuta masu rikice-rikice. Kering Eyewear ya sanar a jiya cewa yana shirin sayen Lindberg, alamar kayan ado na Danish da aka sani da fasahar titanium na fasaha da fasaha na fasaha, yana nuna niyyarsa ta girma a cikin filin. Bayan jinkiri da takaddamar shari'a, mai kera gashin ido na Faransa da Italiya EssilorLuxottica a ƙarshe ya kammala cinikinsa na Euro biliyan 7.3 na dillalin kayan sawa na Dutch Grandvision a ranar 1 ga Yuli.Wata alamar tashin hankali: kwararre kan gilashin omnichannel na Amurka Warby Parker kawai ya shigar da karar IPO - ranar da za a tantance. .
An dade da mamaye masana'antar kayan kwalliyar sunaye masu yawa, irin su EssilorLuxottica da Safilo na Italiya. Gidajen zamani irin su Bulgari, Prada, Chanel da Versace duk sun dogara ga waɗannan manyan 'yan wasa don samar da tarin kayan kwalliyar su sau da yawa lasisi.An ƙaddamar da shi a cikin 2014, Kering. Kayan kayan ido, haɓakawa, kasuwanni da rarraba kayan sawa a cikin gida don alamar Kering da kuma Richemont's cartier da Alaïa da alamar kayan wasanni Puma.Manufacturer har yanzu ana ba da fifiko ga masu ba da kayayyaki na gida: cibiyar ta kafa kasuwancin kuɗaɗen shiga na Yuro miliyan 600.Amma. sabbin ƙwararrun ƙwararrun kayan kwalliya waɗanda ke tsarawa, kerawa da rarrabawa suna ƙirƙirar sabbin haɓakawa a kasuwa.Kuma, duk da rinjayen EssilorLuxottica, wasu gidajen kayan gargajiya suna neman koyo daga nasarar samfuran gashin ido masu zaman kansu.Names don kallo: Monster na Koriya ta Kudu, alama tare da manyan shagunan bulo da turmi waɗanda ke kama da wuraren zane-zane, haɗin gwiwar manyan ayyuka, da zane mai kyau.LVMH ya sayi hannun jarin kashi 7 cikin ɗari2017 na dala miliyan 60. Wasu sun dogara ga ƙirƙira da haɗa kai.
Masana'antar tufafin ido za ta sake farfadowa sosai a cikin 2021, tare da tsammanin masana'antar za ta haɓaka da kashi 7% zuwa dala biliyan 129, a cewar Euromonitor International. An dawo da murmurewa ta hanyar sauƙaƙe ƙuntatawa kan dillalan bulo da turmi da cutar ta haifar, haka kuma. Kamar yadda ake samun yawan bukatu, kamar yadda ake sayan kayan ido da farko a cikin shago. Masu sharhi sun ce sake buɗe kantunan zai haifar da farfadowa mai lamba biyu a wasu kasuwanni, ciki har da Hong Kong da Japan.
A tarihi, masana'antar kera kayan kwalliya ba ta taɓa samun ƙwarewar kera kayan kwalliyar ido ba, don haka suka juya ga kamfanoni kamar EssilorLuxottica don kera da rarraba samfuran. A cikin 1988, Luxottica ya sanya hannu kan yarjejeniyar ba da lasisi ta farko tare da Giorgio Armani kuma “wani sabon nau'in da ake kira 'glasses' ya kasance. an haife shi", kamar yadda Federico Buffa, Daraktan R&D, Salon Samfura da Lasisi a Rukunin Luxottica, ya ce.
Samun EssilorLuxottica na GrandVision ya haifar da babban dan wasa."Yanzu da cewa bayan haɗe-haɗe yunƙurin na iya farawa da gaske, akwai abubuwa da yawa da za a yi, ciki har da…… da haɗin gwiwar hanyoyin dabaru da hanyoyin tallace-tallace da ababen more rayuwa, haɗin yankan ruwan tabarau da wuraren rufewa, daidaitaccen daidaitawa da rationalization na dillali. cibiyar sadarwa da kuma hanzarin dijital. "
Amma yana iya zama ƙananan samfuran da ke yin tasiri ga makomar kayan kwalliyar alatu. Akwai a Nordstrom da kusan shagunan gani 400, samfuran Amurka Coco da Breezy sun sanya haɗin gwiwa a kan gaba na kowane tarin. , ‘Yan’uwa tagwaye ‘yan Afirka-Ba-Amurke da Puerto Rican iri ɗaya.” Sa’ad da muka shiga kasuwa, mutane koyaushe suna cewa: ‘Ina tarin mazajenku?Ina tarin matan ku?Muna ƙirƙira kayan sawa ido ga mutanen da [masu kera al'adun gargajiya ke kula da su koyaushe].'”
Wannan yana nufin samar da gilashin gadar hanci daban-daban, kunci da sifofin fuska.” A gare mu, yadda muke ƙirƙirar gilashin shine ta hanyar yin bincike kan kasuwa da yin iyakacin ƙoƙarinmu don ƙirƙirar [frames] waɗanda ke duniya ga kowa da kowa,” in ji ’yan’uwan Dotson. Sun tuna da tasirin kasancewar baƙar fata iri ɗaya kaɗai don halartar bikin baje kolin na Vision Expo, nunin cinikin gashin ido.”Yana da mahimmanci a gare mu mu nuna cewa alatu ba wai kawai ya yi kama da Turai ba.Luxury yana kallon gaba ɗaya, "in ji su.
An ƙaddamar da alamar Koriya Gentle Monster a cikin 2011 ta wanda ya kafa kuma Shugaba Hankook Kim don samar da firam ɗin don masu amfani da Asiya kawai, amma bayan isa ga masu sauraron duniya, alamar yanzu ta ƙirƙiri layin rigar ido. "A farkon, ba mu da gaske. Yi tunani game da tafiya duniya, "in ji David Kim, darektan kwarewar abokin ciniki Gentle Monster. "A lokacin, manyan firam ɗin sun kasance wani yanayi a kasuwar Asiya.Yayin da muke girma, mun gano ba kawai yankin Asiya ne ke sha'awar waɗannan firam ɗin ba. "
Tsarin da ya haɗa da, kamar duk kayan sawa masu kyau, duka suna da salo da kuma aiki. "Muna buƙatar samun damar haɗa abubuwa, salo da aiki," in ji Kim. "Sakamakon zaɓin zaɓi ne mai faɗi da ƙarin sassauci a cikin hanyar da muke tsarawa.Za mu sami ƙirar ƙirar firam, amma za mu sami nau'ikan girma dabam don ɗaukar wannan.Ƙarƙashin ƙasa shine a yi kamar yadda zai yiwu ba tare da sadaukar da ƙira ba.Mai yuwuwa haɗawa.”Kim ya ce karamin kamfani kamar Gentle Monster na iya yin kyakkyawan aiki na gwada kasuwa, karɓar ra'ayoyin kai tsaye daga masu amfani da shi, da kuma haɗa wannan ra'ayi a cikin samfuran samfuran na gaba. .Ya girma a matsayin mai mahimmanci mai mahimmanci ta hanyar mayar da hankali kan ra'ayoyin abokin ciniki da fasahar fasaha.
Don Mykita na tushen Berlin, wanda ke siyar da dillalai a cikin ƙasashe 80, bincike da haɓaka shine tushen kasuwancinsa.Moritz Krueger, Shugaba da kuma darektan kirkire-kirkire na Mykita, ya ce masana'antar kayan sawa ba ta girma. A cewar Krueger, bambancin su. Dole ne a fahimci masu amfani da fuskokin fuska a fili.” Mun kasance muna gina tarin mu bisa cikakken bincike na nau'ikan fuska daban-daban, da kuma buƙatun magunguna daban-daban, ”in ji Kruger. abokan cinikinmu na ƙarshe akan sikelin duniya don yin zaɓin da ya dace… don nemo abokin tarayya wanda ya dace da gaske. ”
Tsarin bincike da haɓakawa yana cikin zuciyar ƙwararrun kayan sawa Mykita, wanda ya ƙirƙiri fiye da 800 SKUs. Dukan firam ɗin sa an yi su da hannu a Mykita Haus a Berlin, Jamus.
Akwai dalilai masu kyau da yawa da ya sa waɗannan ƙananan samfuran na iya yin tasiri marar daidaituwa a kasuwa.” Kamar yadda a cikin kowane nau'i, akwai sabon shiga wanda a ƙarshe ya yi nasara saboda suna da samfurin da ya dace, sadarwar da ta dace, inganci mai kyau, salon da ya dace, kuma suna haɗi tare da mabukaci, "Luxuri Francesca Di Pasquantonio, shugaban samfurori, bincike na adalci a Deutsche Bank.
Gidajen kayan ado na marmari suna son shiga.Gentle Monster yana aiki tare da samfuran kamar Fendi da Alexander Wang. Baya ga gidan kayan gargajiya, sun kuma haɗa kai da Tilda Swinton, Blackpink, Duniya na Warcraft da Jennie na Ambush.Mykita ya haɗu tare da Margiela, Moncler. da Helmut Lang.
Kwarewar ya kasance mai mahimmanci. ”Zai kasance da wahala sosai ga alamar alatu don samun ƙwararrun ƙwararrun gabaɗayan dacewa, gwaji, da sauransu. Shi ya sa muke tunanin masanan kayan kwalliyar za su ci gaba da taka rawa.Inda kayan alatu za su iya taka rawa shine cikin ƙirar ƙira da haɗin gwiwa tare da waɗannan masana. "
Fasaha wani kayan aiki ne na canza canjin masana'antar sa ido. A cikin 2019, Gentle Monster ya haɗu tare da babban kamfanin fasahar China Huawei don sakin gilashin sa na farko, yana bawa masu amfani damar yin kira da karɓar kira ta gilashin. kudi da yawa daga ciki,” in ji Kim.
Monster Gentle Monster sananne ne don sabbin tarin kayan sawa na ido, manyan nunin tallace-tallace da babban haɗin gwiwa.
Ƙaddamarwa kan ƙirƙira ya zama wani muhimmin ɓangare na ainihin Gentle Monster. Masu amfani suna jawo hankali ga keɓantaccen nau'i, in ji Kim. An shigar da fasaha a cikin kantin sayar da Monster na Gentle kuma cikin saƙon tallace-tallace. "Yana jan hankalin masu amfani.Mutanen da ba su ma yi la'akari da siyan gilashin ba, robots ɗinmu da nunin faifan mu sun zana su zuwa shaguna, "in ji Kim. Shagon flagship na Gentle Monster yana canza kwarewar dillalan kayan sawa tare da taƙaitaccen tarin tarin, robots da sabbin abubuwa.
Mykita ya gwada da 3D bugu, tasowa wani sabon abu da ake kira Mykita Mylon, wanda ya lashe babbar IF Material Design Award a 2011.Mykita Mylon - sanya daga lafiya polyamide foda fused a cikin wani m ta hanyar 3D bugu fasahar - shi ne musamman m da kuma damar Mykita to sarrafa tsarin ƙira, in ji Krueger.
Baya ga 3D bugu, Mykita ya kuma kafa wani rare haɗin gwiwa tare da kamara manufacturer Leica don ƙirƙirar daya-of-a-irin musamman ruwan tabarau don Mykita tabarau.The m haɗin gwiwa ya kasance a ci gaba fiye da shekaru uku da kuma damar Mykita samun " Ingantattun ruwan tabarau na hasken rana kai tsaye daga Leica tare da suturar kayan aiki iri ɗaya kamar ruwan tabarau na ƙwararrun kyamara da na'urorin gani na wasanni, "in ji Krueger.
Ƙirƙirar labari ne mai daɗi ga kowa da kowa a cikin masana'antar sa ido."Abin da muke fara gani yanzu shine masana'antar da ke samun ƙarin sabbin abubuwa, ta fuskar tsari da tsarin tashoshi na omni da kuma yadda take hidimar masu amfani.Ya fi sumul kuma ya fi dijital, "in ji Balchandani. "Muna ganin ƙarin sabbin abubuwa a wannan yanki."
Barkewar cutar ta tilasta wa masu amfani da kayan kwalliya su nemo sabbin hanyoyin isa ga masu siye. sikanin (ɓangarorin milimita) don juya kowace fuska zuwa saitin ma'auni na musamman.Sannan muna amfani da waɗancan ma'aunai don taimakawa wajen zaɓar firam ɗin da ke aiki a gare ku, ko ƙirƙirar ɗaya daga karce don cimma daidaitaccen girman ku, "in ji Tom Broughton, wanda ya kafa Cubitts.
Ta hanyar bincike mai zurfi da bincike, Bohten yana ƙirƙirar samfuran kayan sawa masu ɗorewa waɗanda ke sa mutanen kirki a Afirka su ji daɗi.
Babban dillalin kayan sawa na kan layi na UAE, Eyewa, wanda kwanan nan ya tara dala miliyan 21 a zagaye na B, shi ma yana shirin haɓaka ayyukan sa na dijital. In ji Anass Boumediene, wanda ya kafa kuma shugaban kamfanin Eyewa."Yin amfani da fasahar mu da omnichannel ta hanyar kwarewar kantin sayar da kayayyaki, za mu sami babban ci gaba wajen kawo ƙarin kasuwanni akan layi."
Innovation kuma ya kara zuwa dorewa.Ba wai kawai ya cancanci ba.Co-kafa Nana K. Osei ya ce, "Yawancin abokan cinikinmu sun fi son yin amfani da kayan ɗorewa daban-daban, ko dai acetate na tsire-tsire ko kayan itace daban-daban, saboda ta'aziyya da dacewa sune. da kyau fiye da firam ɗin ƙarfe.”, Co-kafa na Afirka-wahayi na gashin ido iri Bohten.Mataki na gaba: Ƙaddamar da yanayin rayuwar gilashin. Ko da kuwa, kamfanoni masu zaman kansu suna jagorantar sabon makomar gashin ido.
Shigar da imel ɗin ku don ci gaba da sabuntawa tare da wasiƙun labarai, gayyata taron gayyata da haɓakawa ta imel ɗin Kasuwancin Vogue. Kuna iya cire rajista a kowane lokaci. Da fatan za a duba Manufar Sirrin mu don ƙarin bayani.
Lokacin aikawa: Janairu-17-2022